Rag & Bone S/S 2011 Campaign

The models took the shots themselves, or posed for friends for these Rag & Bone ads. The D.I.Y. project by Marcus and David for the brand is a prelude to later this year when customers will be able to post pictures of themselves wearing Rag & Bone to the website.

Here’s the D.I.Y. ads featuring Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova, and Lily Aldridge.

photos: models.com